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# Guinness 0.0
- URL: https://www.lylanidevorah.com/work/guinness-0-0/
- Published: 2026-10-14T20:47:38.000Z
- Updated: 2026-10-21T22:14:12.000Z
- Description: Ch0.0se A Night to Remember, a Guinness 0.0 campaign pitch for D&AD Shift London 2022. Lylani Devorah was copywriter and image editor.
- Author: Lylani Devorah
- Tags: #work

*(created for D&AD Shift London 2022, with Mars Lawrence, Lewis Oakes and Anisa Abdurahman)*

**INSIGHT**  
Many non-drinkers are considered “boring”, especially those coming of age and entering university drinking culture.

**IDEA**  
What’s boring anyway? There’s only so much fun you can have when you’re sober. That way, you can ‘Ch0.0se A Night to Remember.’

**EXECUTION**  
Split up into two parts. The first part is an online game, ‘Ch0.0se’. Players can access a QR code on cans and billboards to pick their own ideal night out, with cameos from big- name stars along the way. All the points accrued through the game can be spent on events featured on ticketing app [dice.fm.](http://dice.fm./?ref=lylanidevorah.com) Through Dice, Guinness will also be offering their own sober clubbing concierge service, ‘What’s The Motive?’

My main role in the group was as copywriter and image editor.